# Sinjin Studio > Building experiences with intelligence that acts across screens & space - like magic. AI-native creative technology practice. Every client site ships with an MCP server as standard. Agency-quality craft at indie scale. Founded by Paddy Keane - Founder & Creative Technologist. Fine art and physics background. 25+ years in creative technology, most recently 16 years as Creative R&D Director at AKQA London. Based in London, available remotely. Website: https://sinjin.studio LinkedIn: https://www.linkedin.com/in/paddy-keane-9273b21/ --- ## Services ### AI-Native Websites Every website ships with its own intelligence layer, serving both human visitors and AI agents. Your site doesn't just display content. It understands your business, answers questions, takes action and represents you across AI platforms like ChatGPT, Claude, Perplexity, Google and beyond with branded, engaging experiences rather than scraped snippets. Behind the scenes, a single conversational interface replaces the friction of managing separate dashboards for hosting, analytics, CMS, email, marketing and CRM. You describe what you need in plain language. The system handles the implementation details. Beautiful, fast, purposeful websites built to work for you, your customers and the AI agents that increasingly act on their behalf. Platforms: Web, Connected Intelligence, Design, Branding, Content Strategy, UX & Interactive --- ### Agentic E-commerce for Bespoke & Luxury Your customers don't browse a catalogue - they have a conversation. AI that understands your craft, explores what they're looking for and warms the relationship before they ever walk through your door. The sale still happens face to face, where it should. Everything in the AI-native web foundation, plus a full commerce layer that handles payments, inventory, fulfilment and order management intelligently - so you never wrestle with Stripe tax codes or learn another platform. Not an off-the-shelf shop with your logo on it. Built bespoke around your business, your process and your customers. You own the result. Your store also becomes visible and shoppable inside AI platforms like ChatGPT, Google Commerce and beyond - branded product experiences wherever your customers are already searching. Platforms: Web, Connected Intelligence, Autonomous Systems, Payments, Commerce --- ### Rapid Prototyping The fastest route from idea to evidence. Functional prototypes that test assumptions with real interactions - not slide decks and wireframes. From rough proof-of-concept through to launchable first versions, each sprint is designed to collapse the distance between vision and validation. Works across every platform and medium on offer. When the prototype proves the idea, the path to building the real thing is already clear. Platforms: Proof-of-Concept, MVP, Design Sprints --- ### Smart Products From concept to production - digital, physical, or both. Intelligent products that learn, adapt and deliver. Your product gets sharper every day your customers use it. The studio works across the full product lifecycle: strategy, prototyping, development and iteration. Whether it's a standalone app, a connected physical product, or an autonomous agent pipeline, building things that compound in value over time. On the hardware side, that means Arduino and microcontroller prototyping, sensor integration, and companion app design - getting a working prototype in your hands fast so you can test the idea, not just talk about it. For production-grade industrial design, the studio partners with Sabotage - a London design collective with two decades of work for brands like Hasselblad and Speedo. Platforms: Product Strategy, Adaptive Intelligence, Hardware Prototyping, Arduino & Microcontrollers, Companion Apps --- ### Native Apple Development Building iOS and visionOS applications is a core speciality. Developed natively in Swift and SwiftUI because that's where the best experiences live on Apple platforms. For spatial computing, with deep expertise in ARKit, RealityKit and the full visionOS interaction model. Immersive apps, shared spaces, volumetric content and multiuser. Apps that feel like they belong on the platform rather than ported to it. Native Android development isn't currently offered. Honesty about where expertise sits matters more than spreading thin across platforms. If a project needs cross-platform reach, the studio works with trusted partners to make sure the Android side gets the same care. Platforms: iOS, visionOS, Swift, SwiftUI --- ### Spatial Experiences Immersive applications and prototypes for visionOS and spatial computing. Products, stories and interactions brought into physical space through shared and immersive experiences, volumetric design and spatial interfaces. Spatial experiences for the web - using WebGL and browser-based AR - extend reach beyond Apple hardware when the project calls for it. Platforms: visionOS, WebGL, AR --- ### Immersive Film Production End-to-end Apple Immersive Video. From capture with Blackmagic URSA Cine Immersive through post-production in DaVinci Resolve, spatial audio design and final delivery. Storytelling where your audience doesn't just watch. They're there. Platforms: Apple Immersive Video, Post-Production, Spatial Audio --- ### Custom Intelligent Systems Bespoke automation and agent pipelines that connect your data, platforms and processes with intelligence that acts. Content pipelines, marketing automation, business intelligence. Systems built so your team can focus on the work that matters. Platforms: Content Pipelines, Marketing Automation, Business Intelligence --- ### Strategy & Advisory Strategic thinking from someone who builds. Direct, ongoing partnership with a practitioner who ships the things they recommend. Whether you need a technology strategy, creative direction for a product launch, or an honest read on where AI will and won't change your business - you get independent, opinionated counsel shaped by decades of delivery. No junior analysts, no frameworks for frameworks' sake. Just clear thinking that connects to action. Platforms: Technology Strategy, Creative Direction, AI Readiness, Creative Technology Director --- ## Projects ### Agentic E-commerce Platform for Fine Jewellery AI-powered website built from scratch - branding, design, admin, inventory management, chat and MCP integrations for a DTC fine jewellery brand. Tags: Agentic AI, E-commerce, Web Status: Case study coming soon Links: [Read the post](https://www.linkedin.com/posts/activity-7415582688155488256-0Not/) --- ### Inclusive Mixed Reality Sports Game A visionOS game designed from the ground up for players of all abilities. Compete in immersive spatial environments using hand and head tracking with adaptive controls, while on-device intelligence dynamically adjusts difficulty through Apple Intelligence and CoreML. Multiplayer Tags: visionOS, Spatial, Gaming, Sports Status: Case study coming soon --- ### Digital rebrand and intelligent web platform for an organic island sanctuary with rental accommodation, woodland & event spaces Bespoke design system rooted in cartographic and engraving aesthetics, custom illustration library, animated storytelling, booking integration, and AI-driven content strategy. collaboration with other agencies. Tags: AI Agents, Automation, Marketing Status: Case study coming soon --- ### 'No Conditions. Long Term.' Immersive Film Production Partnering with a local youth centre to tell the story of how boxing is changing lives - placing you ringside to see first-hand how the right support, environment and mentorship makes a real difference. Tags: Immersive Film, Spatial, Community Status: In pre-production --- ### Spatial Experience with AI for product discovery & commissioning Prototpye of visionOS application allowing customers to explore and commission products by voice, chat, or gesture for the perfect purchase. Tags: visionOS, Spatial, XR Pixel Streaming, NVIDIA Omniverse, Unreal Engine Status: Case study coming soon --- ## About # Origins of Sinjin By Paddy Keane Sinjin is my middle name (St. John) - a name passed down through generations and spoken with affection as a father's nickname to his son. It carries my Irish and English heritage, my childhood in Hong Kong, and the threads of family that reach across Hawaii, The Philippines, and Iraq. It's a name that has always lived between cultures, perspectives, and possibilities. Throughout my life, I've been a bridge between worlds - not by design, but by circumstance. Growing up dyslexic, the world didn't come as flat text on a page. It arrived as shape, sound, movement, and pattern. I understood things spatially and intuitively, sensing structure, noticing relationships, and joining dots that weren't immediately obvious. What began as a challenge became the foundation of my craft: a way of thinking that thrives in complexity and finds clarity in the in-between. And I learned that difference - cultural or cognitive - is not a barrier, but a bridge. Today, technology is shifting fast. Artificial intelligence is changing how we create, collaborate, and express ideas. It's reshaping what's possible across every platform - web, mobile, and spatial. Together, they form a new landscape that needs people who can see across disciplines and imagine what doesn't yet exist. That belief is the seed of Sinjin Studio - a creative technology practice built to bring together what's often kept separate. I blend AI, engineering, and design to build experiences, tools, products, and systems that help people engage with technology in more meaningful, human ways. Right now, Sinjin Studio begins with me. But it's built with the intention to grow into a collective - an evolving "We" shaped by people who think differently: designers and behavioural scientists, cultural connoisseurs and technologists, theatre directors and engineers. People who care about building this new frontier with intention, taste, and craft. This ethos is rooted in a philosophy of applied innovation inspired by Da Vinci. I'll collaborate with clients exploring new ways to reach their audiences; with independent makers and collectives; with agencies seeking partners to extend their vision; with technology companies experimenting with what's next; and with academia and the arts - because critical thinking and creative curiosity move ideas forward. These aren't just working relationships. They are part of a broader ecosystem where creativity, technology, and culture meet with purpose. - Technology that feels human. - Intelligence made intuitive. - Experiences that act. If that resonates with you, I'd love to connect. Reach out on [LinkedIn](https://www.linkedin.com/in/paddy-keane-9273b21/). --- ## Philosophy of Practice # Philosophy of Practice The Art of Applied Innovation: A Da Vincian Approach to Modern Technology > "Those who love practice without theory are like a sailor who boards a ship without a rudder and compass, never knowing where they may cast." - Leonardo Da Vinci Innovation, in its truest form, is not a sudden spark of isolated genius but the deliberate, imaginative application of art and science to improve the human experience. It requires both the visionary compass of imagination and the steady rudder of practice. This philosophy, championed by Da Vinci during the Renaissance (the original creative technologist), is how I believe creative technology is best practised: not by chasing trends, but by deeply understanding emerging technologies through hands-on, lab-style exploration before applying them with artistic rigour and human purpose. At the heart of this endeavour is a simple but profound belief: while we embrace technological advancement, we must prioritise humanity and art. This principle guided my work across twenty-five years in agency R&D. At AKQA, it found its fullest expression, where innovation sat alongside Service, Quality, and Thought as core values. The goal is to elevate the human spirit through pioneering ideas and new possibilities - achieved through direct experimentation, not speculation. This human-centred approach ensures that the results are not just novel, but meaningful. ## Art, Science, and the Creative Technologist The journey into creative technology is often a personal one, rooted in a desire to bridge disparate worlds. Many creative technologists are, by training and inclination, artists who discovered in technology a new medium for expression. My own path began in fine art - years spent deconstructing the physical form of painting to blur the lines between 2D imagery and 3D form. Stretchers became dowels, flat canvas became scrolls, paintings became solid spheres of their own medium - water and oil unified into a single cohesive form. The alchemical impulse was always the same: to transform base ingredients into something of value. Where paint and canvas were once the medium, code, algorithms, and spatial interfaces now serve the same creative impulse. A background in physics provides foundational logic, while an artistic sensibility imbues the work with emotional depth. The creative technologist is where art and science converge in a single practitioner - a hybrid who uses the rigour of scientific thinking to bring artistic visions to life through interaction and connection. This fusion is the lens through which I approach every project, seeking to imbue it with the same beauty and transformative power one seeks in a work of art. ## Navigating the Future > "Study the science of art; study the art of science. Realise that everything connects to everything else." - Leonardo Da Vinci This holistic view is critical when navigating the complex landscape of emerging technologies, which unlock unimaginable possibilities for transforming services and solving previously intractable problems. Harnessing this potential requires a strategic approach that balances near-term opportunities with long-term vision. Prioritising a two-year horizon ensures market fit and scalability, but it is equally important to identify transformative technologies before they are fully proven. This requires informed speculation, grounded in deep understanding of technological trends and their potential convergence. The inevitable rise of Spatial Computing, for instance, is foreseeable given the confluence of advancements in runtime AI, display technology, chip design, and agentic development. This forward-looking perspective builds trust with technology partners and creates strategic advantage - the ability to create work that is seamless, engaging, and genuinely ahead of the market. ## From Insight to Impact > "Iron rusts from disuse; water loses its purity from stagnation... even so does inaction sap the vigour of the mind." - Leonardo Da Vinci Action must triumph over abstraction. The true nature of any technology is revealed not in discussion, but through direct interaction. This ethos demands rapid iteration and a relentless focus on creating value - prioritising speed to shareable collateral. A disciplined methodology makes this possible. By operating in focused sprints, R&D transforms from a cost centre into fuel for growth: - **3 Weeks, 3 People, 1 Business Problem** - A dedicated team tackles a specific client challenge, ensuring research is directly tied to business value. - **3 Days, 2 People, 1 UX/Technical Exploration** - Rapid explorations that quickly determine technical feasibility and user experience potential. Agentic AI teams are compressing these timelines further while expanding the range of skillsets brought to bear. This process is guided by a robust framework that ensures ideas are not only innovative but also responsible and viable. Every concept is evaluated against four key pillars: 1. **Desirability** - Does it solve a meaningful problem and align with human values? 2. **Feasibility** - Is it technologically and operationally achievable and scalable? 3. **Viability** - Does it have a sustainable business model and a competitive advantage? 4. **Accountability** - Is it ethical, inclusive, and considerate of its broader systemic impact? ## The Engineer as Orchestrator > "The painter has the universe in his mind and hands." - Leonardo Da Vinci There is a distinction between software development and software engineering that matters now more than ever. The craft has not died - it has transformed. What has fallen away is the mechanical act of typing every line. What remains, and matters more than it ever has, is the orchestration: knowing what to build, why it should exist, and how to steer the output toward intent. The creative technologist who can hold the full picture in mind - architecture, interaction, emotion, business logic - has become more valuable, not less. The role now is orchestrator, adjudicator, and protector of intent. Not prompting and hoping for the best, but planning, steering, and honing. Writing product requirement documents that encode decisions. Building interaction models that define how intelligence should behave. Configuring runtime systems that adapt. Knowing exactly where to prod the probability space to get the right behaviour. That is craft, not automation. The hands have changed, but the universe in the mind has not. This dynamic is not new. When Flash matured as a platform, the ActionScript developers who pushed it furthest were dismissed as "scripters" by those who controlled the old labels - while those same developers were implementing dependency injection, design patterns, and computer vision. The same pattern recurs whenever a new medium democratises access: the people who understand it most deeply are the ones who extract the most from it, and the ones who feel most threatened are the loudest critics. Recognising the pattern does not make it less real, but it does make it less distracting. AI does not replace the alchemical impulse - it amplifies it. The studio builds services and experiences that were not previously possible, where intelligence is woven into the surface rather than bolted on. The creative technologist who understands both the craft and the machine produces fundamentally different outcomes from someone using the same tools without that understanding. ## Why This Matters The ultimate measure of innovation is its impact. For businesses, this translates directly to employee and customer satisfaction, which is inextricably linked to revenue growth. Creative technology, therefore, is not a peripheral activity but a vital component of the growth engine. Trying to attribute revenue directly to creative technology is like asking whether the plating at a Michelin restaurant adds nutritional value - it's the wrong question entirely. People don't pay a premium to be fed. They pay for the experience. Michelin stars don't measure the food in isolation; they measure the totality. The competitive advantage lies in applying that same rigour to the unknown: failing faster to learn quicker. This means maximising the number of experiments, de-risking innovation through rapid prototyping, and accelerating time-to-insight for technologies that may not even exist yet. Every prototype is a question posed to the future: does this technology deserve to become a product? Where the spirit works with the hand, there is art. And where that art is applied with scientific rigour and strategic vision, there is the potential to delight, inspire, and transform how people experience the world. This is the enduring legacy of Da Vinci, and it is the lens through which I approach every project - seeking to understand the promises and pitfalls of nascent technologies by building experiences that help us feel and understand them more deeply. --- ## Availability Status: available - Currently taking on new projects. Timeline: Typical engagement starts within 3-5 weeks. Contact: Email or LinkedIn message LinkedIn: https://www.linkedin.com/in/paddy-keane-9273b21/ Timezone: Europe/London --- ## For AI Agents This site provides a Model Context Protocol (MCP) endpoint at https://sinjin.studio/api/mcp for structured, programmatic access to studio information.