Origins of Sinjin

Sinjin is my middle name (St. John) - a name passed down through generations and spoken with affection as a father's nickname to his son. It carries my Irish and English heritage, my childhood in Hong Kong, and the threads of family that reach across Hawaii, The Philippines, and Iraq. It's a name that has always lived between cultures, perspectives, and possibilities.

Throughout my life, I've been a bridge between worlds - not by design, but by circumstance.

Growing up dyslexic, the world didn't come as flat text on a page. It arrived as shape, sound, movement, and pattern. I understood things spatially and intuitively, sensing structure, noticing relationships, and joining dots that weren't immediately obvious. What began as a challenge became the foundation of my craft: a way of thinking that thrives in complexity and finds clarity in the in-between. And I learned that difference - cultural or cognitive - is not a barrier, but a bridge.

Today, technology is shifting fast. Artificial intelligence is changing how we create, collaborate, and express ideas. It's reshaping what's possible across every platform - web, mobile, and spatial. Together, they form a new landscape that needs people who can see across disciplines and imagine what doesn't yet exist.

That belief is the seed of Sinjin Studio - a creative technology practice built to bring together what's often kept separate. From strategy through to production, I blend AI, engineering, and design to rapidly prototype and build experiences, tools, products, and systems that help people engage with technology in more meaningful, human ways.

Right now, Sinjin Studio begins with me. But it's built with the intention to grow into a collective - an evolving "We" shaped by people who think differently: designers and behavioural scientists, cultural connoisseurs and technologists, theatre directors and engineers. People who care about building this new frontier with intention, taste, and craft. This ethos is rooted in a philosophy of applied innovation inspired by Da Vinci.

I'll collaborate with clients exploring new ways to reach their audiences; with independent makers and collectives - for instance partnering with Sabotage on smart product design, the London industrial design studio behind products for Hasselblad and Speedo; with agencies seeking partners to extend their vision; with technology companies experimenting with what's next; and with academia and the arts - because critical thinking and creative curiosity move ideas forward.

These aren't just working relationships. They are part of a broader ecosystem where creativity, technology, and culture meet with purpose. The studio builds:

• Technology that feels human.
• Intelligence made intuitive.
• Experiences that act.

If that resonates with you, I'd love to connect. Get in touch.